Where there is a bottle top, there is hope
By Helen Bernatzky
Nowadays and specially in Latin American countries the
word Teletón is used in reference to a fundraising event
broadcast on television that lasts many hours or even days. The main and unique
purpose is to raise money for a charitable and worthy cause: child
rehabilitation. The money obtained, after thousands of caring donations, is
used to help beautiful children with disabilities.
Generally, the event lasts two days. It is
covered on TV and radio, being both channels a great tool to give the event the
wide promotion it deserves. During the coverage, a great number of children are
interviewed with their families. These Families, coming from all parts of the
country, have chosen Teletón to give their sons the necessary
treatment on their physical difficulties. During those days, we all get to know
hundreds of amazing life stories that touch our hearts. Aside from that, there
are little festivals with entertaining shows with the aim of attracting people
to collaborate with the cause as well as companies that donate important sums
of money.
As a matter of fact, the first Teletón in
America was performed in Chile in 1978. Later on, the idea was
grasped by other countries. Many of the teletones of Latin
America are associated with the International Organization of Telethones; (in
spanish ORITEL) which counts with fifteen members: Chile, Colombia, Brazil,
Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua,
Panamá, Paraguay, Perú, Venezuela and Uruguay. Moreover, there are a few
countries that during the last years have been supporting Teletón such
as: Australia, Spain, France, United Kingdom and
Germany.
URUGUAY. The first Teletón in Uruguay was
organized in November 2003. The Teletón foundation in this
country was created to ensure the existence of a comprehensive rehabilitation
centre for children and teenagers of the whole country. The building was raised
in the capital city, Montevideo. The techical objective of the foundation is to
help with the several disabilities (neuro, muscular, etc.,) and to make this
achievable (in financial terms).
Once a year, Teletón is transmitted
by all the television channels and radio for 25 hours. The last event, held on
2012, was transmitted on November 30th and December 1st.
The slogan was: Join us. With you is possible. Due to
the great generosity of Uruguayan people, the foundation raised 92 million of
Uruguayan pesos (4.8 millon dollars). In addition, every year more people
join Teletón not only to make the cause grow but also to
become a volunteer and take part in the wonderful adventure of helping others.
The foundation also has an official anthem written by Daniel Drexler and Ana
Prada; both Uruguayan singers and composers.
Ulma Rodriguez, 78. |